Friday, October 23, 2009

350 - About Climate Change

Brighter Planet's 350 Challenge

Tomorrow is an important day.

It is the International Day of Climate Action.

One man, Bill McKibben, came up with the idea of uniting the world around reducing carbon emissions to actually cause climate change. And now, there will be 4641 different actions taken in 177 different countries around the world.

I'm impressed.

Here is the mission statement from the website:n (Written Version) is an international campaign dedicated to building a movement to unite the world around solutions to the climate crisis--the solutions that science and justice demand.

Our mission is to inspire the world to rise to the challenge of the climate crisis—to create a new sense of urgency and of possibility for our planet.

Our focus is on the number 350--as in parts per million, the level scientists have identified as the safe upper limit for CO2 in our atmosphere. But 350 is more than a number--it's a symbol of where we need to head as a planet.

To tackle climate change we need to move quickly, and we need to act in unison—and 2009 will be an absolutely crucial year. This December, world leaders will meet in Copenhagen, Denmark to craft a new global treaty on cutting emissions. The problem is, the treaty currently on the table doesn't meet the severity of the climate crisis—it doesn't pass the 350 test.

In order to unite the public, media, and our political leaders behind the 350 goal, we're harnessing the power of the internet to coordinate a planetary day of action on October 24, 2009. We hope to have actions at hundreds of iconic places around the world - from the Taj Mahal to the Great Barrier Reef to your community - and clear message to world leaders: the solutions to climate change must be equitable, they must be grounded in science, and they must meet the scale of the crisis.

If an international grassroots movement holds our leaders accountable to the latest climate science, we can start the global transformation we so desperately need.

You, too, can Take Action!

You can also participate in a 350 Action near you. Go to the 350.0rg website and see what is happening in your neck of the woods. You might be surprised.

A friend of mine, Jay Trainer and his organization Artful Change are holding a free carbon neutral on-line funndraiser concert tomorrow to raise awareness and funds for San Francisco based environmental causes.

This is just one example of thousands.

I'm going to ride my bike to work, again, today.

What will you do?


  1. I **PROMISE**, I will NEVER fly in a commercial airliner in the stratosphere again. It solves the carbon problem, and the ozone problem.